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Three UK Announces “Feel At Home” Initiative, Ditches Roaming Charges

by Brandon Russell | August 30, 2013August 30, 2013 7:00 pm PST

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Three UK on Friday unveiled a new initiative called “Feel At Home” that’s designed to get rid of roaming charges. In a blog announcement, the carrier explained that those who frequently travel abroad won’t incur steeper charges—as long as they stay within the seven designated countries. Customers will be able to user their device for calling, texting and Web browsing—as they would normally when in a “Feel At Home” country, the carrier said, without getting penalized for wanting to travel.

The countries currently supported by Three UK’s new plan include: Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark. Three UK said Feel At Home will activate automatically once your device that country’s local network; customers on Pay-As-You-Go, SIM-only, mobile broadband and business plans can take advantage of the carrier’s new Free At Home initiative “within the limited of their current Three price plan.”

Users who do go over their standard plan’s rates will be subject to discounted roaming charges—just ensure you don’t surpass any restrictions and you’ll be fine. The new perk is a nice gesture on Three’s part, as long as you stay within the designated countries.

ThreeUK AndroidCentral

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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