Amazon on Tuesday announced its Amazon Mobile Associates API, which should provide a new stream of revenue for developers. It lets app publishers sell Amazon’s real products through in-app purchases on the Kindle Fire and other Android devices, and they get to keep a slice of the revenue for each sale. Sound familiar to the Amazon affiliate program for Web sites?
That’s because it is. If you build a health application, for example, and it discusses wearable health monitors such as the Fitbit Flex, the Jawbone Up or the Nike Fuelband, you can sell those products right from the app and take up to certain percentage of each sale. Or if you have a parenting application and sell diapers and baby formula right from your app, you can earn additional revenue from each item the users of your app purchase. The potential gets greater with games that might sell action figures, or other goods that cater to the tastes of the end user. It’s not only great for consumers, who won’t ever have to leave your application, but it’s great for developers who want to create free applications but still generate some form of revenue.
The API is free and available now; it even supports Amazon’s one-click billing for quick buying.