Today, Sony announced a handful of new cameras and lenses—including the company’s cheapest DSLR ever—which should hit stores in time for the holiday shopping season. We sat down with Sony to take a look at the new products and get some hands on time with the new Alpha 3000 and NEX-5T cameras, as well as a a new lens from Carl Zeiss and the new Power Zoom G Lens.
The Alpha 3000 is the latest addition to Sony’s Alpha camera series and its cheapest DSLR yet. At just $399, it’s aimed at point-and-shoot photographers looking to up their picture quality. The camera will hit stores this Sept. and boasts a 20-megapixel sensor that shoots Full 1080p HD at 60i, a digital display with intuitive controls, lots of picture effects and modes, and a basic lens.
Next up is the NEX-5T, a follow up to Sony’s popular mirrorless NEX-5R. This time is comes with interchangeable lenses, a 16-megapixel sensor with ISO 25,000, ultra-fast auto-focus, Wi-Fi, built-in NFC, and access to Sony’s limited but growing camera app store. The NEX-5T also features a flippable digital display for selfies. It costs $699, comes in three colors (black, white or silver), and ships early next month.
Finally, Sony added three new models to its line of E-Mount lenses. A new F4 Carl Zeiss lens with an Optical Read steady shot feature will cost $999, while the new Power Zoom G Lens is priced at $599. The company is also offering its F1.8 OSS lens in black for the first time.