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Kodak: Bye Bye Cameras, We’re Focusing on Printing Now

by Todd Haselton | August 25, 2013August 25, 2013 8:00 am PST

kodak

Kodak recently received court approval to exit bankruptcy, which means it’s getting back on the horse to becoming a household name again, maybe. Though, while it still sticks in our memories as a camera and film provider of the past, it’s taking an entirely different approach this time around. We won’t see any more Kodak cameras, it seems, though the firm will still develop film in some quantities for the big screen.

Instead, the company is going to focus on its printing business. Kodak has been selling printers to consumers for years now, a lot of them with a focus on printing digital photographs, but that’s still not going to be its focus. Instead, it wants to put a renewed push on the enterprise for printers that will be used in the corporate landscape, Bloomberg said. It will also sell parts that will be used in touch screens deployed in tablets and smartphones, Bloomberg explained. The company doesn’t really have much of a choice to even look back at its old days as a photography company. It shut down 13 of its factories and laid off nearly 50,000 employees that were involved in those efforts.

Kodak, as a result, is much slimmer now. It has just 8,500 employees who will be tasked with the company’s big turnaround. Other focuses will include “packaging, functional printing and professional services,” Kodak’s CEO and chairman Antonio Perez told Bloomberg.

Bloomberg

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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