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Yahoo! Sites Pulled in More Traffic Than Google, Report Says

by Todd Haselton | August 22, 2013August 22, 2013 7:50 am PST


Google seems to have a hand in nearly every corner of the Internet, from our browsers, to mobile phones, maps and more. But even still, Yahoo! managed to pull ahead of Google in terms of unique visitors on its Web properties, according to a report published by comScore. That’s the first time it has been on top since 2008.

The report, titled “Top 50 U.S. Web Properties for July 2013,” found that Yahoo’s conglomeration of sites had 196.5 million unique visitors for the month. Google, meanwhile, had 192.2 million unique visitors during the same period. The two properties were followed by Microsoft sites (179.5 million unique visitors), Facebook (142.2 million unique visitors) and AOL (117.3 million unique visitors).

Even more impressive, comScore toldĀ CNN that Tumblr’s traffic wasn’t considered part of Yahoo’s site traffic and was scored independently. Yahoo! acquired Tumblr for $1.1 billion in May.

The report is particularly noteworthy because it shows that CEO Marissa Mayer, who has been with the firm for about a year now, has managed to correct the company’s downward fall. She and Yahoo’s teams have worked to revamp Flickr, have made a number of acquisitions, and have revamped the company’s home page and pages for sports, finance, news and more. Clearly that’s working, at least to attract readers.

Yahoo also impressed in July when it posted revenue of $1.22 billion and beat Wall Street estimates. It will still need to compete aggressively, particularly in the mobile space and with advertisements, but we can see that Mayer knows what she’s doing.

comScore CNN

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...