According to a new report, the Tesco supermarket chain in the U.K. is working on its own Android tablet with hopes to release it by this holiday season.
The Times of London is reporting that Tesco is deep in development on a branded Android tablet that it hopes to retail for £100 (approx. $156 USD). Apparently the grocery chain is concerned about declining sales of physical media and the competition its receiving from the likes of Amazon and Apple and the ecosystems that exist on their tablets.
The report goes on to say that the tablet would come pre-loaded with a Blinkbox app, the streaming media company that Tesco purchased in 2011. Beyond that, what could be used to differentiate this slate from the sea of other tablets is unknown at this time.
Tesco has been attempting many new strategies as of late in attempting to win back customers it has lost to online shopping. This past April it saw its annual profits decline for the first time in decades, so it knows it needs to change things up somehow. Releasing yet another low to mid-tier tablet doesn’t seem like the most sensible of avenues to pursue, but even if a fraction of its millions of customers pick one up, it could end up being a winner for the retailer.