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iWatch: Nike FuelBand Developer Joins Apple

by Todd Haselton | August 20, 2013August 20, 2013 9:30 am EST


Apple may or may not be working on the iWatch, though the continuous flow of news in regards to such a product suggests there’s definitely an interest. The latest headlines surround a man named Jay Blahnik, who apparently recently joined Apple. The company probably hires new team members every day, but Blahnik stands out because he worked at Nike developing the FuelBand, a smart fitness band that keeps track of your movements to give you a score at the end of the day based on how active you were.

Obviously the hire suggests that Apple has some sort of interest in creating its own smart band device, possibly a smartwatch such as the highly rumored iWatch. The device, according to a lot of reports, will run a version of iOS, sport a 1.5-inch screen, and will sync up to your iPhone or iPad to provide constant analysis on your lifestyle. Like the Jawbone Up or Fitbit Flex, it might be able to track sleep habits. Or like the Pebble, it could provide you with alerts that are coming through to your smartphone, such as text messages, emails and phone calls. Hopefully it combines technology from both, and more.


Blahnik himself confirmed that he’s moving to Apple in a series of Tweets, one of which had the hash tag #applewins. Another said “Yes, it is true!,” he said in response to a Tweet. “A wonderful and exciting opportunity.”

The story follows other reports that Apple is “aggressively” hiring new talent to work on its iWatch team, which may already have at least 100 engineers working on the product. It also recently acquired chip maker Passif, a firm that creates low-powered chips that could be used in a watch. While Samsung, Sony and others will likely have competing devices on the market by the end of the year, Apple’s iWatch is expected to launch sometime in 2014 – which should give Blahnik plenty of time to provide his input.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...