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Instagram Stopping API Partners From Using “Insta” and “Gram” in Names

by Todd Haselton | August 20, 2013August 20, 2013 8:30 am PST


Instagram has reached out to developers who use its API informing them that they can no longer create apps with the words “Insta” and “Gram” in them, TechCrunch reported on Tuesday. That includes a number of popular sites, including Luxogram, Statigram, Instagallery and others that use Instagram’s API developer tools to provide access to the service’s feeds.

It doesn’t apply to companies that don’t use Insagram’s tools, such as third-party unapproved applications on Windows Phone, though we imagine Instagram and Facebook aren’t too pleased with those in the first place. “We appreciate your interest in developing products that help share with Instagram,” the company said in a letter obtained by TechCrunch that was originally sent to Luxogram. “While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.” 

From Instagram’s perspective, it seems totally fair since it can’t really control the quality of apps and experiences from these developers. End users shouldn’t be confused or faced with possible bugs/bad experiences if Instagram can’t somehow mitigate them. It could be tough for these third party companies, however, which obviously use “Insta” and “Gram” to portray that their services provide some sort of access to Instagram.

The social network is asking for companies to respond to its email within 48 hours, but will ultimately allow them a grace period before they need to change their name. How “reasonable” that period is remains unclear and may vary from app to app.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...