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Apple Zeroes in on China by Hiring Locally

by Todd Haselton | August 16, 2013August 16, 2013 8:30 pm PST


Apple’s expansion into China is important. CEO Tim Cook has been meeting with China Mobile’s leaders in an attempt to launch an iPhone on the world’s largest wireless carrier. That device will very likely be the entry-level iPhone 5C. Now, according to a report from The Wall Street Journal, Apple is also trying to hire locally in an effort to boost its presence and operations in China.

The company reportedly has 200 open positions. These aren’t jobs for roles in Apple’s supply chain partners, but rather for Apple proper, and they include an environmental affairs program manager, a specialist that will help with retail stores, another specialist for security and more. As The Wall Street Journal notes, the environmental position will likely be tasked with making sure that Apple and its partners meet all of China’s environment standards. Earlier this month, Apple suppliers Foxconn and UniMicron came under fire when environmental organizations accused them of dumping toxins into local rivers. Apple has vowed to control these issues.

The retail position will obviously be key, too, as Apple tries to spread its footprint in China and sell iPhones to customers it otherwise didn’t have access to in the past. An inked deal with China Mobile, for example, would open up more than 700 million wireless subscribers to the iPhone. Apple’s market share recently dipped to its lowest levels in China since 2009, so it definitely has its work cut out.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...