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Google Outlines Green Efforts, Shares 2012 Data

by Brandon Russell | August 15, 2013August 15, 2013 11:30 pm PST

google-green

Google this week wrote a new blog post about its 2012 carbon footprint data, and how eco-friendly the company has been for the past several years. On its Google Green website, in which the search giant charmingly displays its environmental impact across data centers, on school campuses, and through investments, Google reveals it uses less energy in one month than a vehicle does going one mile. And more.

Carbon neutral for six years, Google says of all the 100 billion searches, 6 billion hours of YouTube videos and 750 Chrome users, the company has a carbon footprint of zero. When you consider Google has its Internet fingertips in pretty much every market segment, including wearable technology and Wi-Fi space balloons, it’s incredible the company can operate so efficiently.

Google explains that it’s really focused on things like renewable energy and energy-efficient data centers. At its own home base in Mountain View, there are rooftop solar panels, commuter shuttle program and LEED green certified buildings, all combining to allegedly eliminate 21,500 of CO2 each year. The company said most of the efforts were started by Googlers who sought a more eco-friendly future, and that culture has now been instituted company-wide.

In its one month, one mile analogy, Google said it assumed an active Google user does about 25 searches and 60 minutes of YouTube a day, among other factors. About 8 grams of carbon is emitted each day for every Google user, the company said. Additionally, the company claims cloud computing is more energy efficient than traditional IT, meaning every business using Google Apps has reduced their energy consumption.

For a full picture of Google’s 2012 numbers, you can check out the company’s Green website at the source link below.

Google

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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