Facebook announced today that the Peter X. Deng, one of the company’s most prominent product managers, will become Instagram’s first director of product. The move signals a coming shift for the photo sharing service, which may begin to resemble its parent company more closely under Deng’s leadership.
In an interview with The Verge, Deng noted that “this is the time to join Instagram,” indicating that the move may be the beginning of big changes and rapid growth for the service. However, he also admitted “the things that worked for Facebook are not necessarily the things that will work for” the photo sharing service, echoing Mark Zuckerberg’s promise to keep the smaller company independent form the social media giant. The CEO made those statements in a blog post shortly after buying Instagram for $1 billion in 2012.
Deng has made a name for himself at Facebook pushing through important projects quickly and proficiently while building successful product teams along the way. He was tapped to lead a key redesign of the site’s News Feed which is still largely intact today, and is expected to bring Facebook’s “move fast and break things” credo to Instagram as the site continues to expand globally.