A new study by J.D Power reveals that Boost Mobile customers as reporting the highest level of satisfaction with their network provider among non-contract networks. Meanwhile, AT&T came away the winner among full-service wireless carriers in the firm’s 10th annual cellular customer satisfaction report.
Boost Mobile scored an 804, with survey participants praising the carrier’s in-store sales teams in particular. MetroPCS was a close second with a score of 803, while TracFone (800) and Virgin Mobile (789) trailed behind. For the first time ever, AT&T led in its own field with a customer satisfaction score of 798, while Verizon (794) and Sprint (793) followed close behind and T-Mobile came in fourth with a 784.
J.D. Power’s annual study is based on customer experiences through phone calls with sales representatives, online purchases and visits to physical stores. The latest report also revealed that customers are more satisfied overall with 4G LTE service over non-4G—no surprise there—and notes that this level of satisfaction drastically increases when the high speed cellular technology is explained.