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Android Obliterating Competitors with 79 Percent Market Share

by Todd Haselton | August 14, 2013August 14, 2013 2:00 pm PST


Smartphone sales increased 46.5 percent during the second quarter of this year, compared to the second quarter of last year, and Samsung and Apple are still leading the pack. Despite the increased sales figure, however, Apple’s overall market share is down while Samsung, LG, Lenovo and ZTE all saw increases. It’s very likely Apple’s share dipped as consumers hold out for the company’s new smartphones, which are expected to debut on Sept. 10.

Overall shipments during the quarter came in at 435 million units, according to a report published by Gartner on Wednesday. “Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time,” Gartner principal research analyst Anshul Gupta said.  Samsung sold the lion’s share of 71 million units, followed by Apple which sold 31 million units, LG with 11 million units, Lenovo with 10 million units and ZTE with 9.6 million units. Samsung’s market share increased from 29.7 percent during the second quarter of last year to 31.7 percent in Q2 2013. Meanwhile, Apple’s market share fell from 18.8 percent in Q2 2012 to 14.2 percent in Q2 2013. LG’s share jumped from 3.8 percent to 5.1 percent, Lenovo’s share increased from 2.8 percent to 4.7 percent and ZTE’s share increased from 4.1 percent to 4.3 percent.

Android is also continuing to dominate the mobile landscape. The operating system now has a 79 percent market share, up from 64.2 percent during the second quarter of last year. Apple’s iOS market share dipped fro 18.8 percent to 14.2 percent, while Windows Phone jumped from 2.6 percent to 3.3 percent.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...