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Payday 2 Profitable Six Days Before Release

by Eric Frederiksen | August 12, 2013August 12, 2013 8:00 pm PDT

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It’s hard to tell whether games are a good business anymore. With titles like Tomb Raider selling millions of copies and being considered disappointments, you’d almost think making games is a losing proposition. At the other end of that spectrum is Payday 2.

Payday 2, the sequel to 2011’s multiplayer heist game, is still most of a week away and, according to a statement to Starbreeze Studios’ investors and shareholders, the money invested by publisher 505 Games has already been recouped by pre-orders alone.

Starbreeze, best known for the awesome The Chronicles of Riddick: Escape from Butcher Bay, isn’t exactly a huge studio, but news like this shows that a carefully monitored budget and proper expectations can not only make for a quickly profitable game but also make the companies involved look good. Instead of announcing disappointing sales, they’re enthusiastic about how things are progressing. They’re looking for good business before worrying about blockbusters.

A statement by CEO Bo Andersson-Klint, translated from Swedish by GameReactor.eu, reads:

“Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”

Andersson-Klint’s attitude is refreshing and helps remind us that mid-size games are, in fact, not dead. Payday 2 hits Steam on August 13th and the Xbox 360 and PlayStation 3 shortly after.

GameReactor.eu

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Eric Frederiksen

Eric Frederiksen has been a gamer since someone made the mistake of letting him play their Nintendo many years ago, pushing him to beg for his own,...


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