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Acer to Focus On Android and Chromebooks, Not Windows

by Jacob Kleinman | August 9, 2013August 9, 2013 1:00 pm PST

Acer Iconia Tab A110

Looks like another company is set to abandon Windows 8. Even as Microsoft continues to push its own products with a steady stream of attack ads against Apple, the company might do better to aim its sights on Google instead. In an interview with The Wall Street Journal this week, Acer Chairman J.T. Wang said the company will focus on Chromebooks and Android devices in what remains of 2013, joining the ranks of HP and Lenovo, and turning its back on Microsoft.

Acer reported a loss for its second fiscal quarter this week, and the Taiwanese company’s answer clearly isn’t selling more Windows 8 devices. Instead, Wang says he hopes to grow the Google side of the business. While Chromebooks made up just three percent of Acer’s shipments in Q2 2013, he hopes to that at least 10 percent of the company’s revenue will come from Android devices and Chromebooks by the end of the year, and 30 percent in 2014.

Speaking to the WSJ, Wang noted that Acer is hesitant to launch a Windows RT tablet, noting that the operating system is not “so influential anymore.” The company initially planned to release a Windows RT device in October 2012, but pushed back the release over similar worries. Now it looks like the company may abandon those plans altogether in favor a new Android tablet instead.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...