Google Maps is amazing, and one of the reasons it’s so great is that it’s free, accurate and relatively uncluttered with junk. That’s about to change though, to some extent, because Google revealed Thursday that it’s going to start selling ads in Google Maps for mobile.
The pitch to business partners, of course, is that a huge number of people around the world use Google Maps on their iOS and Android devices. 1 billion people, as a matter of fact, use Google Maps services every single month.
“Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search,” Google explains. “They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.”
Ads can end up being relatively useful to end users, thankfully, since they will include important information such as a location, phone number, reviews and more – similar to what we already get. Different interactions by the end user result in paid or free clicks for the ads.
Google wasn’t specific on when we’ll start to see this stuff, but we really hope it ends up being more useful than an eye sore. It would be such a shame to see Google Maps littered with ads everywhere.