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Android Crushing iOS with Nearly 80 Percent Share of Mobile Market

Google IO 2013 - Android - Activation Promo Video - 001

Android is crushing the mobile market, according to research firm IDC, which says that the operating system now has a 79.3 percent share of the market. Apple’s iOS, meanwhile, has 13.2 percent share. Apple’s market share increased 20 percent year-on-year while Android’s jumped a more impressive 73.5 percent.

“The iOS decline in the second quarter aligns with the cyclicality of iPhone,” IDC mobile phone research manager Ramon Llamas explained. “Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share.” IDC argued that because IDC is still the number two operating system that demand is clearly still high for Apple’s products, even when it doesn’t release new products. 

Windows Phone made a strong comeback during the quarter – IDC said that its market share jumped 77.6 percent year-on-year to a 3.7 percent grip, establishing it as the third most used mobile OS. BlackBerry’s share dropped 11.7 percent to a 2.9 percent share.

Samsung shipped the most smartphones among all Android makers with 73.3 million units shipped in Q2 2013, representing a 39.1 percent market share. It was followed by LG with 12.1 million unit shipments and a 6.5 percent market share. Lenovo, Huawei and ZTE were neck-in-neck filling out the top five Android vendors.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...