Future Verizon plans might come with a Google Play All Access music streaming subscription bundled in. According to executives with knowledge of the situation, the search giant is in early stage talks with the U.S.’s largest carrier in hopes of securing a deal that would more widely distribute Google’s platform, which launched earlier this year. If a deal is struck, your next contract negotiation could include a pitch for Google’s $9.99/month service.
It seems the biggest benefactor of such a deal would be Google as it works to bring attention to its new music service—it can’t be easy competing against more established platforms such as Spotify and Pandora; Verizon, on the other hand, could use All Access as a bonus for incoming—or potentially outgoing—customers. Don’t leave, we have All Access. That sort of thing.
Right now, negotiations are reportedly focused on how payments will work. While Google is of the mindset that its service can help attract new Verizon customers, the carrier is apprehensive to pick up the full tab, and instead wants a more evenly distributed agreement between itself, Google and rights holders.
With talks allegedly so early, it’s unclear how swiftly an agreement can be reached. But with Verizon’s 100 million subscribers, and Google’s extensive music library, the potential partnership could certainly be a boon for both parties involved.
TechnoBuffalo reached out to Verizon Wireless for official comment but did not immediately receive a response.