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Microsoft to Ditch SkyDrive Branding Following Trademark Suit

by Todd Haselton | July 31, 2013July 31, 2013 9:30 am PDT


skydrive-logo

First Microsoft had to change the name of its “Metro” Windows 8 user interface and now this. We’re starting to wonder if anyone at the company double checks trademarks before it launches new products. According to The Verge, Microsoft has reached an agreement with BSkyB, a British company that fought over the SkyDrive trademark.

Microsoft settled the suit, will not appeal the ruling and will pay an unknown sum to BSkyB. It also agreed to change the name of SkyDrive, which is its cloud-based storage solution that’s used extensively in Windows, Office, Windows Phone 8 and other products. The company did not say what the new name for its service will be.

“We’re glad to have a resolution of this naming dispute and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you,” Microsoft said in a statement. The company is allowed to use the SkyDrive name for a “reasonable period of time” while it moves to its new naming scheme. It’s unclear how long a “reasonable period of time is,” but Microsoft ditched Metro pretty quickly.

The Verge

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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