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AT&T Goes Big for Lumia 1020 Launch at Chicago Flagship

by Todd Haselton | July 31, 2013July 31, 2013 2:30 pm PDT

There are certainly voiced concerns that Microsoft’s carrier partners aren’t doing enough to promote Windows Phone, though maybe we shouldn’t point fingers at AT&T. The carrier recently held a major launch event for the Lumia 1020 at its Chicago flagship store highlighting the new hero device.

The carrier said it will begin to outfit its nationwide stores with banners and digital signage to promote the new phone, which packs a stellar 41-megapixel camera, and is also training in-store representatives both on how to use Windows Phone and how to use the Lumia 1020 features specifically. AT&T is even giving customers a way to experience the phone first hand.

Potential customers can opt to step inside a gondola to test the Lumia 1020’s zoom and macro features, interact with a mini version of Chicago’s Lake Shore – again to experience the zoom features, and take advantage of a low-light station that shows customers the benefits of a camera capable of snapping photos where there isn’t a great light source. A DSLR station even shows customers how to use the various professional features that can be controlled using manual mode.

AT&T said it will deploy two smaller stations, a zoom demo and a low-light area, inside its nationwide retail stores and dealer locations, where other customers around the U.S. can get a more in-depth hands-on experience. Check out a few photos from the AT&T flagship in Chicago below.


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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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