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Redbox Celebrating its 3 Billionth Rental With Freebies

by Sean P. Aune | July 30, 2013July 30, 2013 9:30 pm PST

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Redbox announced on Tuesday that it recently passed a major milestone of renting 3 billionth disc, and to celebrate its declaring Aug. 1 free movie and game night in the U.S.

Someone who rented The Call at a Walgreens in Littleton, Colo. was the person to put the company over the top. Thanks to this person with a desire to watch a Halle Barry movie, everyone will get to enjoy free rentals on Aug. 1. To get the code you’ll need to stop by the company’s Facebook page on Thursday, and then you will get to enjoy a free one day rental of either a movie or a game. Sounds like a good deal to us.

It took Redbox seven years to hit 1 billion rentals, but only 18 months to hit 2 billion rentals in March 2012. This latest billion arrived in just 16 months, and some of that credit has to go to the face that 68 percent of the population of the U.S. lives within 5 minutes of one of the bright red kiosks now… which will be convenient when they become sentient and takeover. I, for one, welcome our new Redbox overlords.

THREE CHEERS! AMERICA RENTS 3 BILLIONTH REDBOX DISC

To Thank Its Fans, Redbox Offers Free Movie and Video Game Night on August 1

OAKBROOK TERRACE, Ill. (July 30, 2013) – Redbox rented its three billionth disc in the U.S. this month, adding yet another milestone to the company’s history of success since launching a little more than 10 years ago. To thank America for making Redbox its destination for entertainment, the company is offering free promotional codes on the Redbox® Facebook page this Thursday, August 1, valid for free one-day movie and video-game rentals at any U.S. Redbox location.

“It’s hard to imagine 3 billion of anything, really. But when you equate that to the number of times Americans have watched Hollywood’s best movies or become engrossed in new video games, this milestone becomes even more meaningful,” said Anne Saunders, president, Redbox. “We’re thrilled to celebrate this milestone with our customers for all the times they’ve brought Redbox home with them.”

The 3 billionth Redbox rental, The Call, by Sony Pictures, was rented at a Walgreens in Littleton, Colo. The next Redbox rental was a PlayStation® 3 video game, The Last of Us, rented at a Walmart Supercenter in Kennesaw, Ga.

Redbox reached 1 billion rentals in its seventh year of operation, and it notched 2 billion total rentals just 18 months later, in March 2012. The company reached its most recent milestone in record time again, taking just 16 months to reach 3 billion movie and video game rentals.

To put the feat into perspective, consider that 3 billion discs laid side by side would wrap around the world nearly nine times (approximately 223,693 miles).

Redbox reached another milestone in March 2013, recording more than 4 million rentals in one day for the first time ever.

Today, more than 68 percent of the U.S. population lives within a five-minute drive of a Redbox location. It’s easy to reserve a DVD, Blu-ray Disc or video game online at redbox.com or by using a Redbox app before picking it up at a local kiosk. Consumers can find the nearest Redbox location online at redbox.com/locations, via the Redbox iPhone®, Android™ and Windows apps, or by texting FIND to 727272.*


Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...

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