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Asus Hopes to Launch First U.S. Smartphone in 2014

by Jacob Kleinman | July 30, 2013July 30, 2013 11:00 am PST


Asus chairman Jonney Shih was in California last week to help launch Google’s Nexus 7—which the Taiwanese OEM manufactures—and following the event, Shih spoke to AllThingsD, revealing that the company is eyeing the U.S. smartphone market. Known for pushing the limits of mobile design, Asus reportedly hopes to launch a new handset in the U.S. by next year, promising “something even more revolutionary for this series.”

The Taiwanese company hopes to succeed in the U.S. where Sony and LG have faltered. Its strategy? Don’t run in guns blazing. Instead, Asus has quietly been building a network of carriers and retailers to make sure its first smartphone launch in America is a success. Still, all the preparation in the world may not be enough to help the company succeed against Apple and Samsung.

Whatever Asus has planned for the U.S. market, we’re sure it will be an interesting device. Besides the Nexus 7, the company’s most popular devices include the PadFone, an Android handset that slides into a larger display to power up a tablet, and the FonePad, a 7-inch smartphone that puts Samsung’s 5.5-inch Galaxy Note II to shame. Then there’s the Transformer Book Trio, an all-in-one tablet, latop and desktop that dual boots Android Jelly Bean and Windows 8. All of a sudden, 2014 can’t come soon enough.

allthingsd Flickr

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...