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New Nexus 7 Project Started Last October

by Todd Haselton | July 29, 2013July 29, 2013 1:20 pm PDT

It’s always interesting to read about the history of a new product, and AllThingsD has a bit of a story up today on how the new Nexus 7 came to be. According to the news outlet, the new Nexus 7 project started in October and continued all the way up until the launch just last week.

The device originally had a wider bezel, it sounds like, but was always planned to have a full 1080p 7-inch display and a faster processor. The group also wanted the tablet to be skinnier and smaller than the original, which it was able to do… although through some struggles. Asus chairman Jonney Shih said that he’s pleased with the final product but that he felt bad some employees had to face some hardships along the way. One person almost had to move his wedding date back, while another had to travel extensively following the birth of a new child, AllThingsD explained.

Asus had to deal with a new supplier, Japan Display, for the 1080p screen, too. That meant constant check-ups on the firm to make sure that everything was moving along smoothly. Shih said Japan Display was the best supplier for a tablet with a thinner screen and awesome battery performance.

The Nexus 7 is available from some retailers now, otherwise it will be largely available tomorrow July 30.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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