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iOS Catching Up to Android in the U.S. says new Report

by Jacob Kleinman | July 29, 2013July 29, 2013 8:30 am PST


Android may the reigning king of mobile operating systems with over 50 percent of the U.S. market alone and an even larger lead in other parts of the world. According to a new report from Kantar Worldpanel ComTech, iOS is catching up, making significant gains in the past year while Google’s OS slipped a percentage point.

The research firm recently published its latest findings, focusing on mobile platform market share over the months ending on June 13. Compared the the same report published in 2012, Apple jumped up 3.3 percentage points, passing the 40 percent mark, while Android lost 1.1 percentage points in the same year.

The most dramatic news from Kantar’s report, however, may be the drastic shift in market share between BlackBerry and Windows Phone. We already knew that Microsoft’s mobile OS had overtaken the once-dominant BlackBerry, but these numbers show just how dramatic that shift has been.

While BlackBerry continues to plummet, Windows Phone appears on track to make some real gains in the near future, though for the time being it remains a distant third to iOS and Android. Kantar Worldpanel said that Nokia’s phones were the driving force behind the platform.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...