HTC CEO Peter Chou recently sent an email to the company’s employees detailing immediate changes to U.S. operations for the firm. The note comes shortly after several executives departed the firm, though the new changes are likely in an effort to compete more aggressively in the United States, specifically against Apple and Samsung.
“Effective immediately, in addition to his current duties in supporting me with global corporate strategy, Jason Mackenzie will lead HTC America,” Chou said in an email obtained by The Wall Street Journal. Jason Mackenzie is currently the president of global sales and is the former U.S. president of HTC. “Mike Woodward will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies.” Woodward is the president of North America.
Chou thanked Woodward and Mackenzie for their work leading to the HTC One launch, but said that HTC needs to “do more” as it tackles new opportunities in the market and experiments with new business models. Chou added that, while the U.S. is still a major market for HTC, it needs to continue to focus on others, especially Asia and Europe which are fast growing mobile markets.