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Updated Apple Store App to Offer Free Content at Launch

by Jacob Kleinman | July 22, 2013July 22, 2013 11:30 am PST

WWDC 2013 - iOS 7 - App Store - 001

Never heard of the Apple Store app? That’s no surprise given that only 20 percent of Apple customers have heard of the application, which lets you buy new products straight from your iOS-powered device. That statistic may change soon though. Apple is rolling out an updated version of the app tomorrow with App Store, iTunes Store and iBookstore integration, and it will offer free content from all three for a limited time.

The updated Apple Store app and accompanying promotion are part of CEO Tim Cook‘s new effort to sell more iPhones and other products through both physical and digital Apple Stores rather than through cellular carriers and other retail outlets. The application was recently updated with push notifications to alert consumers when their iPhone is eligible for an upgrade, though that’s clearly just the beginning of Apple’s new sales push.

Apple will also push the app in its physical stores as well. According to 9to5Mac, Apple Store employees will be encouraged to install the application on newly-purchased devices. Will you make a purchase through the app, or do you prefer buying a new Apple product in person?


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...