The Moto X marketing blitz has already begun with a full-page newspaper ad teasing the phone. Meanwhile, Google chairman Eric Schmidt chose a decidedly more obvious route, parading the new handset around in public for everyone to see. Yesterday, the fanfare continued, with Motorola releasing a new image and Google CEO Larry Page commenting on the upcoming device.
“I know you’re all eagerly anticipating what Motorola is launching soon,” Page said during the company’s Q2 earnings report. “Having been a tester for a while. I’m very excited.”
That’s it, he’s excited and he’s been testing the device for a while. It’s not much to go on, though it is reassuring to hear that Page has been involved, especially after all the rumors that Google had taken a step back from the Moto X project. Meanwhile, Motorola did its part to promote the device last night, tweeting out the first picture we’ve seen from inside the Moto X factory.
Yep. This guy is building exactly what you think he is. Designed by you. Assembled in the USA. pic.twitter.com/U9fhJRDmmM
— Motorola Mobility (@Motorola) July 18, 2013
This is actually a pretty interesting move on Motorola’s part; you’d never seen Apple promoting the iPhone with a picture from inside Foxconn. Then again, Motorola’s decision to assemble the new handset in the U.S. instead of abroad was as much a marketing decision as it was a logistical one.
The Moto X is expected to launch this August and offer consumers the option to customize the handset’s color, back panel and even choose an engraving for the phone. We still don’t have a good read on the device’s specs, though we’re expecting Motorola and Google to introduce some interesting new features including “Clear Pixel” camera technology.