HTC on Monday mistakenly posted an early teaser on its blog for the HTC One Mini, once and for all confirming such a device exists. As expected, the short ad campaign was immediately pulled once the Internet caught on; it’s not like we didn’t already know the device was coming after seeing Monday’s hefty leak. Even HTC is leaking HTC stuff.
The company’s post was accompanied by an odd infographic titled “Little Things That Pack a Big Punch.” In it, HTC uses a number of examples to highlight the merits of a smaller frame—in the Animal Kingdom small things are tough; small peppers are hot, Tyrion Lannister is smaller than your average man, etc. And it goes on like that down into technology, where HTC concludes that smaller can be better. Maybe so, but this comes as the phablet market is more popular than ever.
On HTC’s website, the company says the Mini is designed to bring the wonderful HTC One experience to as many people as possible. I.e. the device will likely be cheap(er). “Can you think of anything else that packs a big punch into a small package?” HTC asks, alluding to the announcement of the HTC One Mini. The company hints that the device will be cheap, yes, but also pack a “big punch.” Hopefully that implies consumers who opt for the smaller form factor won’t be stuck with below-average specs.
According to the most recent leak from Monday, the HTC One Mini will pack a 4.3-inch display, the same aluminum materials, 1.4GHz Snapdragon S4 processor, 1GB of RAM, 16GB of internal storage and a 720p display. Additionally, the device will run Android 4.2.2 and HTC’s wonderful new Sense 5. With HTC even eager to tease the handset, we’re likely not all that far off from an official announcement.