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Microsoft Announces Reorganization to Focus on Innovation

by Todd Haselton | July 11, 2013July 11, 2013 10:00 am PDT


Microsoft CEO Steve Ballmer recently sent a letter to all employees announcing the company’s restructuring plans. Ballmer said that he hopes the new structure will help the firm innovate quicker and compete better against rival tech giants.

“Going forward, our strategy will focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most” Ballmer explained, perhaps hinting that its family of products, ranging from the Surface to Xbox and and Windows Phone, need to work seamlessly with one another. Ballmer’s comment also suggests that Microsoft may indeed be working on its own Windows Phone product. “We will see our product line holistically, not as a set of islands,” he added.

“This means we will organize the company by function: Engineering (including supply chain and datacenters), Marketing, Business Development and Evangelism, Advanced Strategy and Research, Finance, HR, Legal, and COO (including field, support, commercial operations and IT),” Ballmer explained, noting that engineering will be split into OS, Apps, Cloud and Devices sections.

Ballmer hopes the new organization will be ready to execute on new products and services faster than before. We’ll see if that strategy works in the coming years. Ballmer’s full letter to Microsoft staff follows in the source link below.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...