Samsung named Gregory Lee president of the company’s U.S. Mobile division today, moving him from his current position at its Southeast Asia offices where he served as president for three years. Meanwhile, Dale Sohn, the current president of Samsung Telecommunications America, will return to South Korea to act as executive adviser to CEO JK Shin.
The South Korean company announced the news today, noting that the changes will go into affect immediately. It’s unclear why Samsung is restructuring its executive structure so quickly, though it may be looking to refresh its strategy following impressive but underperforming Galaxy S4 sales figures.
Gregory Lee’s move to the United States also represents Samsung’s continued resolve to fight Apple on its home turf. The firm praised the executive as a “recognized expert” who will continue to build on the company’s success in America. The press release also thanks Sohn, noting that under his leadership Samsung “became No. 1 in the U.S. mobile phone market” and saw record success with its flagship line of Galaxy S smartphones.