Reports from last month said Boxee was allegedly looking for a buyer, and it appears Samsung took the bait. The South Korea-based company has allegedly acquired small set-top box maker Boxee for somewhere in the region of $30 million. Neither party has confirmed the deal, though Israeli site The Marker—Boxee is based out of Israel—said the deal is done. The report claims Boxee’s team of nearly 40 employees will be consolidated into Samsung’s enormous workforce.
Boxee, which started out as a software service, has built a reputation on providing a clean and relatively user friendly experience. It grew from a software company to a hardware firm when it started making and selling the Boxee TV set-top box, which provides users with a much more intuitive interface over what standard cable boxes provide, especially for consumers looking to cut the cord.
Smart and affordable set-top boxes like the Boxee are still a relatively new idea, at least in the past five years or so, but devices such as the Roku, Apple TV and others have really increased in popularity among users, so it’s possible Samsung wants to compete in this market.