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Vine Shares Dive Following Instagram Video Launch

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Facebook introduced its Instagram Video sharing tool on June 20 and it has quickly become the video-clip social network of choice, according to new data collected from Topsy, an analytics engine. Marketing Land recently noticed that, beginning on the very day that Facebook launched Instagram video, shares to Vine started to decrease while Instagram’s popularity jumped.

Vine had about 2.5 million shares on June 19, but just a day later that figure dropped off by a million shares, presumably because consumers were opting to use Instagram’s service. There’s a possible explanation, of course: perhaps Vine users wanted to give Instagram Video a whirl since it was still new, and it’s entirely possible that the honeymoon period will come to an end. Still, as of June 25, Vine shares were down below 1 million while Instagram Video had about 500,000 more shares.

Can Vine regain its seat on the throne? It’s possible, especially since the company is promising new features that could come in the very near future. Though, with Facebook’s popularity and ownership of Instagram, it will certainly be an uphill battle.

Marketing Land

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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