Add Instagram to the list of social media services the Obama administration is now using to keep you up to date with White House news. The President’s office launched an official account on the photo sharing site earlier today, posting a single photo and gaining over 5,000 followers in return.
The White House may be a bit late to the party, considering that Instagram first launched back in 2010 and was bought outright by Facebook in 2012. It’s possible that the launch of Instagram video helped convince the administration to set up an account, though the White House has been on Vine since April.
During the 2012 election season, Obama’s campaign team used Instagram under the President’s name, but that account has been left unused since November. Based on the message accompanying The White House’s first post to Instagram today, the new account may offer an “unfiltered” look at the administration and maybe even the First Family.