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Telefonica Partners With Microsoft to Promote Windows Phone 8 in South America and EU

by Jacob Kleinman | June 26, 2013June 26, 2013 8:00 pm PDT

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Spanish mobile giant Telefonica announced today that it will partner with Microsoft to promote the Windows Phone 8 mobile OS across its global network in the U.K., Germany, Spain, Mexico, Brazil and Chile for one year. The company hopes to expand its mobile offerings and open up what it sees as “the current duopoly of Android and iOS,” calling Windows Phone 8 a “more personal smartphone experience.”

The company released a press release on Wednesday, reaffirming its desire to “pave the way for a much more competitive market,” and promising to help bring more smartphone owners into Microsoft’s fold. The multinational carrier will also work with Windows Phone suppliers to ensure availability and quality.

Telefonica previously lashed out at Windows Phone handset maker Nokia back in 2011, when the carrier’s European general manager Simon Lee-Smith complained that the smartphones were “too expensive.” It’s unclear which Windows Phone handsets in particular the Spanish company will help promote, but today’s press release makes no mention of the Finland-based OEM.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...