If you’re a fan of streaming media site Hulu, you may be in for a bit of unhappiness should the site indeed be sold off during the current round of bidding.
Hulu is currently on the auction block with the likes of DirecTV, Time Warner Cable, Yahoo and others all in the fray to be the lucky winner. While this may not seem like such a bad thing on the surface, a new report from The New York Times may have you thinking otherwise.
According to sources that spoke on condition of anonymity, each potential buyer has very different views of what the site will become under their stewardships. For example, Time Warner Cable is apparently considering it into a TV Everywhere hub for online content, and while that doesn’t sound too bad at the outset, the issue is that you will need a current cable subscription to access it. Hulu has been one of the biggest destinations for consumers looking to cut the cord as it offers up the majority of content from the big U.S. networks. If you would now be required to have a cable subscription to access at least some portions of the site, that would be a major blow to the cable cutting movement.
From the sounds of it, none of the potential buyers have plans to leave the site completely untouched except for possibly the private companies considering bids such as the Chernin Group, Guggenheim Digital Media and Kohlberg Kravis Roberts.
The current deadline for bids is this Friday, but at least one source stated that it could be extended into next month should Hulu’s board of directors chooses to. It does seem the potential is there for Hulu to go through a major shift in focus no matter which company ends up buying it.