There was speculation leading into the HTC One launch that if the phone didn’t perform well that HTC CEO Peter Chou would relinquish his job. That’s not the case, at least not now, according to a recent interview Chou gave to The Wall Street Journal.
“I know you guys want to ask, will I quit,” Chou said. “There are a lot of rumors that say I would quit, but I never said that. I’m not going to find another job.” The HTC One has done pretty well, all things considered and speaking purely from a consumer standpoint. The company boosted its marketing efforts, something it desperately needed to do in the United States to take consumer attention away from Apple and Samsung, and HTC had sold 5 million HTC One units by the end of May.
Analysts told The Wall Street Journal that one of HTC’s major problems leading into this year was that it had too many different brands and too many different phone models, which could have ultimately confused consumers. We agree, though Samsung also sells dozens of phones and has somehow managed to escape HTC’s position. Perhaps it’s the Galaxy branding that does so well, while HTC’s One X, One VX, One X+ and other models may have confused consumers leading into the HTC One launch.
HTC is still working to build its brand, the company said, and it’s on the verge of launching the One on Verizon Wireless, which originally passed on the smartphone.