Facebook CEO Mark Zuckerberg took the stage today during a press event to discuss the future of Instagram. He quickly brought Kevin Systrom, the head of Instagram, to the stage who said 16 billion photos have been shared on Instagram. He also said that there are more than a billion likes every single day. Instagram also has 130 million active monthly users.
Systrom then said he wants to take the platform even further by offering support for video, and officially announced “Video on Instagram.” It looks like the same screen as before though there’s now a video icon on the bottom right hand of the screen that lets you move into video mode. Hold down the button, like Vine, and you start to record video. Unlike Vine, however, it provides for 15 whole seconds of video.
For those that love Instagram for its filters, 13 entirely new filters were developed for the video sharing feature of the service. The company worked with artists to come up with the new filters so they should really enhance the experience.
Unlike Vine, clearly the service this is directed at, Instagram will allow you to select the frame that is displayed for the video to lure your friends into clicking on the video.
Instagram also announced a new feature called “Cinema” that will give you the power of cinematic stabilization for your videos right on your phone. The company worked with specialists in the video field to come up with this new tool, and judging by the results shown at the press conference it was a definite success.
The update to the app is available now for download.