Samsung has lowered its sales expectations for its flagship Galaxy S4 smartphone. The firm now expects to sell 6.5 million phones in July according to ETNews. While still a tremendous amount of phones, the figure doesn’t look so promising when put next to sales expectations of 10 million units in April and 12.2 million units in May.
The phone saw a tremendous launch; Samsung sold four million phones in the first weekend and 10 million in the first 26 days the device was on the market. However, over-saturation of Galaxy phones and iPhones, as well as products from competitors such as Sony and HTC, seem to have finally taken a toll on Samsung’s momentum.
The trend has Samsung lowering phone production by 10-15% for the first time in the Galaxy’s history. Samsung will also be retiring the Galaxy S III earlier than expected as it does not want the still very-capable smartphone stealing potential S4 customers.
While the downward trend in sales is hardly enough to damage Samsung, it shows the Korean cellphone giant will have to rethink its strategy a little in the coming months.