In an effort to increase Android’s mobile market share in India, Google has laid out plans to work with Indian electronics outlet Spice Global to bring its chain of physical Android Nation stores to the second most populated country in the world, The Economic Times reports.
The first Android Nation store in India will open in New Delhi, with plans to eventually open over 50 outlets across the country. Each store will sell Android-powered smartphones and tablets manufactured by a number of Google partners including Samsung, Sony, HTC, LG and ASUS. It’s unclear whether the chain will sell Google’s own brand of Nexus mobile devices.
India will be the second country to host Android Nation, which opened its first brick-and-mortar store in Jakarta, Indonesia in 2012 before opening a second location later that year in the same city. Google reportedly plans to expand throughout Thailand, Malaysia, the Middle East and Africa.
Google is still struggling to gain a foothold in India’s mobile market, mainly because the country has yet to fully embrace smartphones (although Apple has seen steady gains in the region). Last year, only 15.2 million smartphones were shipped in the country, compared to 206.4 million feature phones. However, Samsung dominates the market with 43.1 percent of all shipments, which could give Android an edge as smartphone adoption speeds up in India.