With less than two weeks to go before the great Google Reader shutdown, competing RSS feed services are gearing up to take over the throne. The clear frontrunner right now may be Feedly, which today announced the launch of Feedly Cloud, transforming itself from a Google-supported RSS app into an independent RSS service. Feedly Cloud will power a new browser-based version of the service, which means you won’t need to use a browser extension – one of Feedly’s most frequent requests.
The company also released a guide earlier this week that details how to prepare for the upgrade to Feedly Cloud. In a blog post, the firm notes that you should have version 16 of the service running on all of your platforms. For Chrome that means updating the extension, while on Firefox and Safari you’ll need to manually re-install the app. For Feedly on iOS and Android just head to your respective app store and download the latest version. The company said that it will begin alerting users of migrations to Feedly Cloud over the next two-to-three days but that it will not carry over any history from Google Reader.
Feedly may be your best option for replacing Google Reader for now, but the contest isn’t over yet. Digg announced earlier this week that its competing RSS service will launch on June 26, and there’s also reason to believe that Facebook may be cooking up an RSS alternative of its own.