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Microsoft Inks Deal to Open Windows Stores at 600 Best Buy Outlets

by Jacob Kleinman | June 13, 2013June 13, 2013 3:30 pm PDT

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Best Buy has inked a deal with Microsoft, allowing the tech company to set up mini-stores to sell Windows tablets, phones, PCs and software as well as Xbox consoles inside the retail chain’s outlets, Tami Reller, Microsoft’s CFO and head of Windows business told Deadline.

Between now and September, 600 Windows Stores with more than 1,200 Microsoft-trained employees will be set up at Best Buys across the U.S. and Canada, taking up as much as 2,200 square feet of retail space per location to create “a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play,” according to Reller.

Best Buy has set up similar deals with a number of other companies, including Samsung, which launched the Samsung Experience shops last April, and Google, which reportedly plans to open its own Chrome Store kiosks at certain outlets. According to Deadline, these new deals have been actively pursued by Best Buy in an effort to recoup sales the retail chain is losing to online stores like Amazon.

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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