Sayonara, Nook for PC and Nook for Mac. They’re heading to the trash heap now, as Barnes & Noble has confirmed the end of the line for these two apps.
B&N responded to an inquiry by Nate Hoffelder of The Digital Reader, stating:
We are no longer supporting NOOK for PC for Windows 2000/XP/Vista. To enjoy the NOOK content on your PC please use the NOOK for Windows 8 App or NOOK for Web. http://www.barnesandnoble.com/u/nook-for-web/379003594/
The same response followed for the Mac app.
This is just sad for Nook users. Not that the Mac and PC apps have seen any updates in over a year anyway, but relegating people with the Web app is like a final insult. Nook for Web doesn’t even dish up all the e-book content purchased at B&N itself. As if that weren’t enough, it looks like the support forums for NookStudy are being tossed as well, which could suggest the end of the road for that program too.
Is B&N giving up on the Nook? Being so late to get Google Play isn’t a great sign, neither are deep promotional discounts. Given all that, the signs do seem to point in that direction. And it would be easy to believe that the company is disheartened over Microsoft giving it the cold shoulder. If Redmond had scooped up Nook Media, as rumors had speculated, then the venture could have had a chance. But no, that just wasn’t in the cards. Then again, perhaps that should’ve been foreseen. Microsoft is full-on “Windows ho!” these days, and it would’ve been hard to see how an Android tablet/e-reader fitting into that scheme.
We have to pay some respects here, though. The Nook was the only real contender to the Kindle e-readers and tablets, and without having some competition on deck, Amazon may not have hustled as much as it did. The surprising public embrace of the Kindle Fire certainly paved the way for other companies to explore compact tablets, including Samsung and Apple.
But as it stands, it looks like we’re on the death watch for the Nook. Even as the end draws nearer, we’ll choose to remember the e-reader/tablet as it once was — the little device with the funky corner loop, all shiny and brimming with possibilities.