Intel’s on-demand TV dream is nearing reality, as sources close to the situation say CBS, News Corp. and Viacom have all signed onto the upcoming platform. The chip-maker is allegedly willing to pay up to 75 percent more than traditional cable rates—the offer is presumably the only possible way big cable companies would ever agree to such a service.
At the moment, no programming deals have been finalized, but having agreements in place is the first big step toward Intel’s streaming future. In order to actually get media companies to even listen, Intel has agreed to substantially raise subscriber fees. Another possible way Intel has lured companies over to its streaming service is preventing viewers from skipping commercials on the first run of a show, Reuters said.
Prices charged by media companies often depend on how many viewers an operator has, with higher prices charged to newbies. Since Intel has zero viewers as of this writing, the company is getting its arm twisted into throwing gobs of cash around—all in the name of competition. If that’s what it takes to take on other set-top platforms such as Roku, Apple TV and others, Intel is clearly onboard.
Earlier this February, Intel CEO Erik Huggers announced Intel’s intentions of getting into the streaming market, calling it a “quality play.” Huggers has already stated that the upcoming service will charge a premium, and not merely be something cord-cutters can save on. The service is allegedly still slated to hit later this year, but a specific launch timeframe wasn’t shared.