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YouTube Triples Mobile Ad Sales, Despite/Because of iOS Killing Native App?

by Adriana Lee | June 7, 2013June 7, 2013 6:05 pm PDT


Sometimes, when something seemingly bad happens to you, it can turn out to be the best thing ever. For Google-owned YouTube, that may have been when Apple unceremoniously removed the native YouTube app from iOS 6. Although the official line was simply that the licensing had ended, there was certainly no love lost.

On the surface, that might seem like it would have spelled trouble for YouTube, but no — according to Lucas Watson, YT’s vice president of sales, mobile ad sales have tripled over the past six months. The revenue adding an estimated $350 million to YouTube’s coffers.

Could it be? Was Apple dumping its app the best thing that ever happened to the streaming video service? Probably. Here’s why: The native app didn’t serve mobile advertisements. The third-party app that Google would later release into the App Store is absolutely ad-tastic. Add the fact that a quarter of YouTube’s 1 billion users stream content to their mobile devices, and you’ve got a recipe for cash.

So we’re pretty sure someone deep inside YouTube HQ is doing a happy dance. And someone inside Apple may be in mid-facepalm right now.

Adriana Lee

Adriana is the resident writer-slash-culture vulture who has written about everything from smartphones, tablets, apps, accessories, and small biz...