Apple is planning to offer its customers the option to trade in an old iPhone in exchange for credit towards purchasing a new handset, according to a report from Bloomberg TV. This would be the first time Apple offered an iPhone trade-in program. Here’s a Tweet from the news outlet:
BREAKING: Apple said to plan iPhone trade-ins for first time to add sales $AAPL
— Bloomberg TV(@BloombergTV) June 6, 2013
Bloomberg is also citing “people with knowledge of the plans,” and claims the iPhone trade-in program will begin this month in an effort to push more users to upgrade to the iPhone 5. The article also notes that Apple is working with mobile-phone distributor Brightstar Corp. to run the program. The company already runs similar programs through T-Mobile and AT&T, which offers as much as $200 for a working iPhone 4 or 4S.
Still, that news was quickly refuted by financial news site Benzinga, which reportedly spoke to an Apple representative in NYC.
Spokesperson for Apple Store on Prince Street in Manhattan Says iPhone Trade-in Rumor is Not True $AAPL
— Benzinga.com (@Benzinga) June 6, 2013
This isn’t the first time we’ve heard rumors that Apple could implement an iPhone trade-in program, but the timing doesn’t seem right since the iPhone 5S is not expected to hit the market for several months.