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Samsung Outsells Apple in U.S.; A First Since iPhone 5 Debut

by Todd Haselton | June 5, 2013June 5, 2013 11:00 am PDT

canaccord-samsung-sales

Samsung outsold Apple in the United States in May, the first time it was able to do so since Apple launched the iPhone 5. It’s not incredibly surprising, however, given that Samsung has a gamut of smartphones on the market and recently launched the Galaxy S4 across all four major U.S. carriers. Apple fans, too, may be holding out for the iPhone 5S instead of buying the iPhone 5.

“In the U.S. market, the Samsung Galaxy S4 was the top-selling smartphone at Verizon/Sprint/T-Mobile, and second best-selling smartphone at AT&T to the iPhone 5,” Canaccord Genuiity analyst Michael Walkley said in a report obtained by Business Insider. The sales of the Galaxy S4 were high even though in-store employees apparently were recommending the HTC One over Samsung’s flagship. “We believe dominant sales of the S4 versus other Android smartphones was driven by Samsung’s extremely strong Galaxy consumer brand and well-executed marketing campaign, as our surveys indicated store representatives often recommended the HTC One ahead of the Galaxy S4.”

As Business Insider notes, Walkley doesn’t seem to include sales of Apple’s iPhone 4 or iPhone 4S, which suggests the firm is only keeping track of the flagship devices sold by each competing manufacturer. In addition, comScore said yesterday that Apple had the largest market share in the three-month period ended in April.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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