Microsoft is preparing to cut the price of Windows RT for tablets in an effort to help partners compete with Apple and Android in the mobile market, Bloomberg reported today, citing “people with knowledge of the matter.”
The price cuts will affect target manufacturers directly and Microsoft hopes the discount will make it more enticing for manufacturers to create new Windows RT devices. The slash in prices has not yet been confirmed by Microsoft, however, and a spokesperson was not immediately available for comment when reached by TechnoBuffalo.
Microsoft is still struggling to move the Surface RT and global manufacturers including HP, Samsung and others are reluctant to develop hardware for Windows RT. Microsoft still controls less than one percent of the tablet market, compared to Apple’s 40 percent share.
If Microsoft’s software price cut can push other manufacturers to develop for RT, the company may still stand a chance in the tablet market, but only if its partners can roll out a decent selection of models including some at budget-friendly price points.