Oh, Microsoft. No one will ever accuse you of being demure.
On the heels of ads skewering the Apple iPad and Samsung Galaxy S4, in comes this latest effort to position Windows devices as the savvy consumer’s best value. But this time the move isn’t a commercial, it’s a dedicated webpage designed to educate users about Windows 8 and Windows RT tablets.
Of course, Microsoft can’t talk tablets without putting Apple’s in the crosshairs once again, so it pits the specs of the 64 GB iPad (4th generation) against those of four Windows contenders — the ASUS VivoTab Smart, Dell XPS, 10 HP ENVY x2 and Microsoft Surface RT. The chart covers various aspects, including thinness, battery life, weight, display size, multitasking, pricing and expandability.
Care for a little smack talk with your spec comparison? Then check out the “iPad vs. Windows” intro paragraph:
iPad vs. Windows
Get the best of work and play with a Windows tablet. Play games, watch your favorite movies, read, and catch up with family and friends. Plus you can get stuff done with Office, do two things at once side-by-side, and access your files anywhere. An iPad just can’t do all of that.
Okay, it’s true that Office isn’t available on the iPad, but it’s funny that the company would choose to single this out in the introduction as well as later in the chart. (If you didn’t know, the reason there’s no Office for iOS is because Microsoft hasn’t supplied it. Word has it that the mobile software suite is coming to iOS next year, but whatever.) Microsoft does offer one iOS Office app — OneNote — but it’s not exactly robust. And it’s interesting that Redmond would list that under the iPad, as though it were a failing.
For the record, there are plenty of alternatives on the iPad, including Quickoffice Pro HD, as well as Apple’s own Pages and Numbers. And if you absolutely, positively have to use Word, Excel and Powerpoint, there are other ways to get there.
As for the rest of the charts, the specs are pretty straightforward and do make the Windows tablets look pretty good. After all, you can’t really spin things like published battery life, weight and display size. (They are what they are.) Then there’s the final line item — the retail price. It’s the Windows maker’s favorite topic, and it gets to hammer it home here. In every comp, the iPad is the more expensive option.
For a more animated take on the types of comparisons available in the charts, check out the recent iPad vs. Windows 8 commercial below. Or take a peep at Microsoft’s comparison charts directly by hitting the source link.