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VSCO Cam Teases New iOS App Capable of Achieving “Previously Unattainable” Results

One of the more overlooked editing apps for iOS, VSCO Cam, is teasing a big update to its UI and software processing, claiming users will be able to achieve “results previously unattainable on an iPhone.” Bold words—VSCO is so confident in its new product that the company is making the upcoming app free; the current app is currently $1. No release date was shared, but surely a launch is imminent seeing as the company is teasing a release.

The company said on its blog that the new VSCO Cam is almost an offshoot of VSCO Film, using the knowledge it learned from developing filters for programs such as Aperture and Lightroom and translating that into the mobile space. A small glimpse is currently up on VSCO’s website, which show immediate changes to the app. For starters, users will have more control over exposing a photo, and there are now sharing features right from within the app.

Camera+ typically bosses mainstream attention in the iOS space, but VSCO Cam is quietly the unsung hero among many users, particularly in the Instagram scene. (Pulling up the #vscocam hashtag returns over 2 million results.) Making the new app free is a big step, though it’s unclear if everything will be available outright, or if users will need to pay for more filters/features. Until the new app releases—VSCO said an Android version is being developed—check out some samples using the new app above.

VSCO

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Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...


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