Apple clearly has its sights on building the prowess of its graphics processing unit (GPU) teams. The company reportedly hired more than twelve AMD employees and has plans to establish a new GPU team in Orlando, MacRumors said. The employees apparently jumped ship from AMD as early as January and roles range from graphics architects to engineers with GPU experience.
Apple likely is trying to boost the teams in an effort to increase the graphics performance in all of its products, including Mac computers, iPhones and iPads. The company reportedly has an interest in developing new intellectual property around GPU technology, which suggests that it wants to push the boundaries when it comes to GPU intensive tasks, such as game rendering, video playback, multitasking and more.
AMD, like NVIDIA, has long been a major player in the PC GPU market, though it has not yet created its own mobile chips to compete with offerings from Qualcomm, NVIDIA and Intel.